# Heinz Ketchup Concept

The creative ketchup project was an exploration on how far we could challenge the norm of the ketchup bottle while making it relevant to a brand. The design incorporates a bending action that gives consumers increased portion control.

HTML page: https://packagingworld.co/work/2009/01/heinz-ketchup-concept

Categories: Best Rated, Food

Tags: Best Rated, Food

Designer: Derrick Lin