# The Wooden Spoon

Designed by Simmer, specialists in food branding.

For the chutneys labels we used hand lettering that was colour-inspired by the products themselves. The colours were incorporated into the woodcuts and the black tamper seal given a subtle premium varnish highlight. The logo was strengthened and simplified, the spoon shape is introduced to support the brand story and a gold inline added to the lettering to give a more premium feel.

HTML page: https://packagingworld.co/work/2009/05/wooden-spoon

Categories: Sauces & Oil

Tags: Sauces & Oil

Designer: Derrick Lin