Donna Hay

In 2008, donna hay released a range of baking products including Triple Chocolate Chunk Cookie Mix, Chocolate Chunk Cookie Mix, Oat & Cranberry Cookie Mix, Molten Chocolate Chunk Brownie Mix, Chocolate Cupcake Kit, Vanilla Cupcake Kit, Lemon and Coconut Cupcake Kit. For the various packaging needs, Frost adopted the donna hay mantra of “simple made special” and worked closely with Donna and her team to develop the food range’s own identity. Donna’s signature blue was enhanced with stitched ribboning and clean logotype in various colours from their brand palette. This, combined with beautiful photography has created packaging like no other.