Dove promotional package

The package’s design picks-up on a visual element that was being used in other campaign materials — a soft gradient from pink to white. The gradient represents the transformation to smoothness that will be experienced when using the new product. A clear acetate slipcase houses the box and has the pink gradient printed on the top. A gradient running in the reverse direction is printed on the lid of the box. When the kit is closed, the opposing gradients form a solid pink surface. When the slipcase is pulled off, a visual transformation from pink to white occurs and the Dove mark is revealed.