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All projects

Skruf Moist Snuff

Derrick Lin Tobacco · August 11, 2009

0 2k 0

Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.Output:New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex

Materials Plastic, Polymer, Polyethylene, Film

Year 2009

Country Sweden

Region Europe

Project type Commissioned Work

Tobacco