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All projects

Speedo LZR

Derrick Lin Entertainment, Fashion · August 15, 2009

0 2.3k 0

Challenge: Re-brand the Speedo LZR Racer to take advantage of the 2008 Bejing Olympics and Speedo athletes.Solution: A logotype, packaging, and website were developed to communicate the outstanding world record times achieved in the Speedo LZR swimsuit. Each package featured a world record with a heroic story linked to the website.

Materials Plastic, Polymer, Polyethylene, Film

Year 2009

Country United States

Region North America

Project type Student Projects

EntertainmentFashion