# Willie’s Supreme Cacao

Another great packaging designed by Taxi Studio. It is the winner of six design awards including Cannes Design.

Willie’s 100% Chefs’ Cacao Bar needed a little sweetening. We tidied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate in food. Great on food’ to communicate the product’s purpose.Sales have increased significantly since the redesign; so has our award count.

HTML page: https://packagingworld.co/work/2009/09/willies-supreme-cacao

Categories: Food

Tags: Food

Designer: Derrick Lin