Jillz

Jillz is a new refreshing sparkling cider blend, created for women that don’t like thebitterness of beer or the headiness of wine and strong alcohol. There was noequivalent in the Netherlands, as a consequence, there were no existing categorycodes, resulting in Jillz becoming by default the category generic. Jillz has created aninstant buzz in the Dutch market. A real product break through created by a t m ofpassionate women marketeers and product developers from Heineken supported by an equally engaged feminine team at VBAT.