Botanical Bakery

PROBLEM:Gourmet packaging blended into the shelf, and looked too low-end to resonate with affluent foodie customer.Existing logo was “been there, done that” so we wanted to develop a complete break from that stage of the company’s evolution.SOLUTION:Develop a new logo that would immediately distinguish this line of gourmet shortbread cookies.Converted “Tea Cookies” language (very exclusive and alienating the larger consumer audience) on prior packaging to “Garden Shortbread Cookies”Develop a package design that would create instant recognition, and make customers smile.FUNCTION:Package design for the San Francisco Fancy Food Show launch.

Designed by David Brier of DBD International.