18 Rabbits

When Divinely D’lish, a beloved San Francsico granola brand, decided to expand their demographic, we started at square one, devising a more authentic brand story, crafting a unique company name, as well as creating a new brand aesthetic across all products.

Based on the founder’s own experiences as a child raising eighteen pet rabbits, the goal was to make the visual identity more distinct, easily recognizable, as well as fun. The bright color palette works as a labeling system, allowing the customer to easily identify their favorite flavor on the cluttered supermarket shelves, as well as signifying what products are wheat free, dairy free…etc.

Designed by Eric Janssen Strohl, United States.