# Taquiña Modernized

Designed by Pierini Partners, Argentina.

Pierini Partners modernizes Taquiña, a Cochabambino feeling.

Starting from a strong and personal structure, provided by the previous label, the agency led by the well-known Argentinean designer, Adrián Pierini, had achieved his purpose of a renewed image of this popular Bolivian beer.Mixing tradition and visual impact with a careful polish of the resources and a layout cleaning, the new graphic looks for keeping linked to the aspirational values of the brand.

HTML page: https://packagingworld.co/work/2010/06/taquina-modernized

Materials: Glass, Ceramic

Categories: Alcohol, Beer

Tags: Alcohol, Beer

Designer: Derrick Lin