Justin’s Nut Butter

TDA Advertising & Design redesigned the packaging for Justin’s Nut Butter with a design brief stating “Signal brand’s combined “culinary,” natural, and fun qualities.” The marketing challenge is to increase distribution in fine food outlets (e.g. Dean & DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper). There are eight varieties namely: Classic Peanut Butter, Classic Almond Butter, Honey Peanut Butter Blend, Honey Almond Butter, Maple Almond Butter, Chocolate Peanut Butter Blend, Chocolate Almond Butter, Chocolate Hazelnut Butter.