# Justin’s Nut Butter

TDA Advertising & Design redesigned the packaging for Justin’s Nut Butter with a design brief stating “Signal brand’s combined “culinary,” natural, and fun qualities.” The marketing challenge is to increase distribution in fine food outlets (e.g. Dean & DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper). There are eight varieties namely: Classic Peanut Butter, Classic Almond Butter, Honey Peanut Butter Blend, Honey Almond Butter, Maple Almond Butter, Chocolate Peanut Butter Blend, Chocolate Almond Butter, Chocolate Hazelnut Butter.

HTML page: https://packagingworld.co/work/2010/07/justins-nut-butter

Materials: Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film

Categories: Best Rated, Redesigned, Sauces & Oil

Tags: Best Rated, Redesigned, Sauces & Oil

Designer: Derrick Lin