Limon & Nada (Student Work)

Designed by Mika Kañive for his master degree at ELISAVA Escola Superior de Disseny (Barcelona).

This project included the design of a new bottle for Minute Maid and the new graphic style for it’s label Limon & Nada that became into a line of 3 flavors. What I tried to represent in the bottle as in the graphics was the natural essence of the product. The bottle was inspired from the forms of a pear, rounded and irregular. For the label design I explore the hand made which helped me to represent the natural of the product. Having all that defined, I made the Fresa & Nada and Naranja & Nada juices to have the line completed.