Pour TE

Designed by Identity Works, Sweden.

Message in a bottle that idea is probably as old as the bottle itself. Centuries of bottles thrown into rivers, lakes and seas. Bottles containing cry for help, love and attention – sadly – rarely reached anyone at all, and especially to its intended recipients. In 2010, however, the communication channel message in a bottle a new life thanks to pour tea, an iced tea brewed in Sweden with organic and Fairtrade ingredients from Johan & Nystrom, one of Sweden’s most renowned coffee roasters. The concept is based on an idea about the message in a bottle with user- generated messages on the surface of the bottle. With an easy income has anyone a chance to express their innermost thoughts, declaring his love or just whine a little over a bottle of iced tea. The idea lives on in www.pourte.se, and lays the foundation for an integrated product identity concept.