Seventh Generation Redesign (Student Work)

Designed by Johana Tran, currently pursuing a Bachelor of Fine Arts in Art Center College of Design in Pasadena, CA – United States.

Through a redesign that exudes a natural charm and confidence, Seventh Generation offers consumers a promise of liberation from the burdens associated with mundane household tasks. The package design utilizes sustainable materials, while maintaining a hygienic appeal, ensuring a product that users can trust to be safe for both the environment and the body. Tampons are packaged in individual molded paper pulp packs of 5, featuring a quick dispense method for convenience, while also offering the advantages of being easily portable and discreet. Pads are packaged in a sturdy paper pulp box. Toilet paper is packaged in a reusable biodegradable bag and the toilet cleaner features a hygienic hideaway nozzle.