Tuaca (Redesigned)

Designed by Cue, United States.

Tuaca is a premium liqueur with Italian roots, said to be based on a recipe originally created for Lorenzo de’ Medici during the Italian Renaissance. We redesigned the brand identity and package to retain its Italian heritage – branding elements are born from the brand’s rich heritage – but also to reflect a more modern, energetic personality. The identity is built from a simple system, but offers variety in application to create energy and intrigue around the product. The new brand expression recasts Tuaca as a brand with an adventurous spirit.