Imperial Tea Collection

Designed by Sechin Design Group, Russia.

The new design combines the entire range of tea in two main groups – black and green teas. We have adjusted the “legend” of tea, using 1793 as a temporary marker. Using new historical segment enabled us to build an entire identity for on the decorative elements and colors characteristic of the Imperial Porcelain Factory in Russia, France and England, late 18 th century. Thus, we are able to pass the refinement of the product through the trappings, without the use of the sovereign character or other attributes defined the imperial household. It also allowed greater use of texts for the “stories” of tea. Color coding and font Gill Sans remain present in the package design.