Quaker Oats (Student Work)

Designed by Brigid Eduarte, a graduate of the Chicago Portfolio School, United States.

Created for a D&AD contest, the brief called for a “delicious treat for young professional women.” The packaging creates the look of a tasty treat by highlighting the main fruit/spice ingredient for each container. The lids display the fruit or spice along with the oats to create desserts, such as pie, cinnamon bun, etc. To emphasize the idea of this as a yummy treat, I wanted to encourage the consumer to dig in, but since the target consumer was located in Britain, I chose a more appropriate phrase and had “tuck in” written on the lip of the lids.