# Tesco Meal Soups

Designed by Buddy, United Kingdom.

Buddy created the packaging for a range of fresh meal soups for Tesco. The brief was to create a simple bold solution that celebrated the “big flavours” and ingredients of each soup and to communicate their natural filling & wholesome qualities. Our solution is simply the idea of “bringing the ingredients together”; using overlapping woodblock prints of two of the ingredients as a holding device for the product copy on the front of each pack.

Via Lovely Package

HTML page: https://packagingworld.co/work/2011/03/tesco-meal-soups

Materials: Wood, Cork

Categories: Food, Soup

Tags: Food, Soup

Designer: Buddy Creative