Bay Estate Tea Co.

Designed by Murray Brand Communications, United States.

Murray Brand Communications designed new retail packaging for Cott’s line of green teas with the objectives of supporting a value alternative at retail that still exudes a quality image capable of competing with national brands. Bright, watercolor-style graphics were developed as the anchor element of the design to convey a message of freshness and to brand block against competitive offerings. Easy to read sub-brand typography and product claims were then staged in a manner that aids in product differentiation and eye-tracking.