Heineken Join The Green Line

Designed by Raison Pure, France.

HEINEKEN & RAISON PURE MAKE THE VIBE !

Raison Pure developed a special edition range for Heineken as the central pillar of “join the green line” concept: events, concerts etc.. The challenge was to create an appealing brand experience for Heineken via a 360° music activation programme. Raison Pure Paris designed a series of 4 stylish & energetic cans; each instrument is connected to an iconic capital city, and delivers a unique Heineken vibe. The fresh graphic vocabulary combine with fine renderings, to compose a memorable Heineken hit!