Medusa Deluxe

Designed by Formas do Possível, Portugal.

Medusa Deluxe wanted a fresh and appealing design to its different packaging needs, appealing to a trendy young consumer who doesn’t want to associate his everyday tobacco product with the classic design label aesthetics. The design idea came from the image of the Medusa (also know as jellyfish, sea jelly or Medusozoa ) and the organic feel of its body and long tentacles, creating a graphic language that wraps around a diverse range of products such as tobacco, filters, rolling paper, rolling machines and even wooden pipes.