Frisky Midget Wines

Designed by Studio Lost & Found, Australia.

The Frisky Midget wine labels were designed for Blackwood Valley producer Killinchy Wines. When Andrew and Silke Highet took over running the family winery, they wanted to redefine what Killinchy Wines was all about, and develop a brand that really stood out in the marketplace. We took the client through our brand strategy development process, which led us to develop a firmly tongue-in-cheek brand, for those partial to the odd wine. The Frisky Midget range is the first in a series of wines to be released under the new Killinchy Wines brand. The large wrap around label is a throwback to Communist Russia, revealing a series of Babushka / Matryoshka dolls with the final doll exposed as the ‘Frisky Midget’. This cheeky character is a celebration of individuality and the freedom of self-expression. Printed four colour process on Fasson Estate 8 uncoated vellum paper.