Matthew’s Choice

Designed by GIDEA GROUP, Taiwan.

Matthew’s Choice is a premium yogurt brand created by Matthew Wang who has had 20 years of dairy experience in Taiwan’s largest food company. Matthew uses only milk and probiotics to make his yogurt, and goes all around Taiwan looking for the best locally grown farm produce (naturally farmed or organically grown) to make a very special preserves that go quite lovely with his pure yogurt. Even though the brand only started in 2010, it has quickly found a big (and growing) following. Adhering to the “Healthy Sustainable Lifestyle” brand pillars of Matthew’s Choice, the challenge was to make a practical packaging that was as recyclable friendly as possible, while still conveying a sense of “premium” feeling of the brand, there was also a challenge of using a lot of stock containers at first (due to small production during the early phase of the brand), while maintaining an overall unified feeling of the brand, thus several packing rules were created as guidance for the packing series.