Joe & Seph’s

Designed by Designers Anonymous, United Kingdom.

The popcorn is packaged in a clear pouch with a die-cut header card to give the product a premium feel. The product descriptor continued the dual personality theme, with Joe describing the all natural ingredients and cooking process, while Sephs description focuses on the sensory experience of the unique popcorn flavours. The copy is written in the style of an ‘English Gent’ in reference to the top hat within the logo.