Waitrose Just Desserts (Student Work)

Designed by Ciaran Murphy, a Visual Communications student at Limerick Institute of Technology, Limerick, Ireland.

This brief involved designing a packaging solution for a proposed Just Desserts range for the supermarket chain Waitrose. This solution is for a fruit and yogurt parfait in four different flavors, aimed at the health-concious market segment. The individual servings in are in glass pots, which is an element of nostalgia intended to remind the consumer of home-made jams and desserts; ‘Just like Mom used to make’. The surface illustrations on the external pack are rendered in a painterly style, which reflects the simple, honest ingredients of the product. The original display type of the Just Desserts branding continues the hand-done aesthetic. This emphasizes the home-made associations of the product, designed to appeal to the health-concious consumer.