MOJO Yogurt

Designed by Backbone Creative, Armenia.

In initial phase, the collaborative team designed a composition denoting various music genres such as funk, disco, rock and roll, etc. The overall look proved dynamic, colorful and attractive. On one hand, one of the variants offered by the designers was a milk-coated bottle on which white wholesome milk was presented as a jacket with colorful accessories featured by fruits. On the other hand, fruit styling was applied for the third variant. Eventually, out of the suggested four variants the company chose the one with color stripes on the white background. In this case color stripes symbolize fresh fruit, with white background standing for milk.