OMS – Original Marines Shoes

Designed by Solid Studio, Italy.

OMS is a line of shoes headed by Original Marines:The need for renewal is born by the poor success of the product, both to the public at deployment. Starting from the renewal of the packaging, revealed several problems: too many product lines and were poorly organized and the mark was not sufficiently impactful. The new identity was created by simplifying the logo Original Marines in a line and a point forming an exclamation point. The multiplicity and diversity of products has been summarized in four lines: OMS, OMS Kids, OMS Glam, OMS Sport. The new packaging has been designed by observing the exposure of the boxes in shopsand creating a system in which the mark was visible on the top, bottom,sides and also the logo was composed of the stacked boxes.