El Al Disposable Cup Series

Designed by Baruch Naeh Strategic Design, Israel.

Each cup in this unique series is inspired by a different city from around the world. The illustrations each feature a figure who is typically representative of the city, and a monotone background with icons that are easily identified with the destination. The series, with its international and multi-cultural look, provides travelers with a worldly, cosmopolitan feeling even as they are still inflight.