The Smallholder (Student Work)

Designed by Carlos Calahorra and Xavier Puntes, studying for the Masters in Packaging Design ELISAVA, School of Design i Enginyeria Barcelona., Spain.

The Smallholder brings an organic juice straight from the fields to the urban market, made entirely following traditional and natural processes. According to this, we have created a honest industrial design inspired by primitive glass bottle shapes, with a block structure that optimizes space and maximizes visibility in the shelf. The graphic design is based on a powerful lettering and handmade drawings to convey tradition and nature through a modern appearance.