Shamir Salads

Designed by Eddie Goldfine, Israel.

Shamir Salads have been manufacturing and marketing chilled salads since 1974 and was the market leader for over two decades. While mega-brands appeared in the market, Shamir was able to stay a viable and relevant player due to their authentic, home-made style recipes and their wide range of products. The new package and label design bear key visual elements conveying the brand story and promise: Black lids communicate uncompromising quality and fresh, appetite appealing food shots by photographer Hagit Goren and food stylist Bella Rudnik.