Coop Tv Commercial Packages

Designed by H-57, Italy.

Series of packagings created for an Italian department store tv commercial. The packs had to represent “The Usual Coffee”, “The Usual Yogurt”, “The Usual Detergent” and so on. These “fake” products had to symbolize a classic, traditional, evergreen product (as opposed to the department store new private label products). The design had too choose foreach kind of product, the typical, classic elements, colours and mood of that particular category of goods. For example, tradition, genuinity and warmth for cookies and coffee, cleanliness and technology for detergents and toothpastes, freshness for yogurt and mozzarella. All in an elegant and stylish overall mood.