Jihuo｜Paper Tissue Series Packaging

Project: Jihuo / Paper Tissue Series Packaging Service: Packaging Design —— For the paper tissue series packaging, we continued Jihuo’s original super symbol 【Bear Frame】 in the design. According to the characteristics of different product raw materials, we extracted the water element from bamboo fiber and wood pulp, and displayed it in three dimensions through 3D rendering to convey the natural and healthy product attributes of this series. At the same time, the paper towel product form is grafted and vividly presented to consumers in a “broken window” way.

Based on the 【Medical Grade】quality endorsement, the selling point “Medical and Care Peace of Mind” is extracted to convey the value. According to the different products in the series, we distinguish them by color, allowing consumers to quickly identify and purchase them through different colors. As consumers’ awareness of health increases, we hope to convey the core value of the product through packaging, further increase the appeal to the target population, and stand out from the market.