Kavitza · Coffee Brand Identity

Kavitza is a new coffee brand from Croatia, started by a true enthusiast passionate about delivering the best beans to his country’s market. The name is a game of words, as in Croatia inviting a friend to go have some coffee you’ll surely say “Idemo na kavicu”. Positive message. Irresistible one, we’d say!

To communicate brand personality we put emphasis on illustrations creating a playful and colorful vision that changes with each coffee. They show the coffee origins through picturing women from different regions of Africa where each coffee is produced.