Pleasure Gin

The label of “Pleasure Gin,” inspired by the work “Lussuria” (Lust) by Ivano Felaco, represents the contrast between the leopard, a symbol of lust in Dante’s Divine Comedy, and Eros, the god of love. This dualism is reflected in the essence of the gin that recalls a sophisticated and passionate lust. The die-cut scratch is the visual core of the label: it partially reveals the product, creating anticipation and stimulating touch.

The cotton paper, thanks to its fine texture, amplifies this sensory experience, offering a contrast between the softness of the surface and the glass beneath. The golden haze and Dantean font complement the design, giving the label a poetic and mythological aura, for a sensory experience that blends pleasure and love.