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Lingyun Tang brand, is dedicated to hot spring healing aesthetics. The design focuses on a number of key dimensions, aiming to accurately hit the target audience – light luxury hotel consumption environment.

In terms of visual presentation, the highly recognizable “hot spring rock” is used as a visual hammer symbol to deeply explore its youthful expression. Let the ancient hot spring rocks glow with new vitality, retain the visual assets of the brand precipitation, and make it a unique memory point of the brand. In the light luxury hotel consumption scene, product packaging should instantly seize the attention of consumers. Through the rhomboid checkerboard design shows the “spirit” gas of hot spring water, as if the spring jumps between the stones; Using fresh bubbles to interpret the “living” nature, as if you can feel the warm and nourishing spring water, giving the product a strong sense of healing, in line with the pursuit of high net worth people for quality and spiritual enjoyment.

Materials Paper, Paperboard, Card stock
Year 2025
Country China
Region Asia
Project type Commissioned Work
Client Lingyun Tang
Design director · Wei Peng BehancePinterest

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