Xuaan Thanh: Vietnamese Rice Paper Of Heritage and Dreams

Xuaan Thanh: Vietnamese Rice Paper Of Heritage and DreamsXuaan Thanh: Vietnamese Rice Paper Of Heritage and DreamsXuaan Thanh: Vietnamese Rice Paper Of Heritage and DreamsXuaan Thanh: Vietnamese Rice Paper Of Heritage and DreamsXuaan Thanh: Vietnamese Rice Paper Of Heritage and DreamsXuaan Thanh: Vietnamese Rice Paper Of Heritage and DreamsXuaan Thanh: Vietnamese Rice Paper Of Heritage and DreamsXuaan Thanh: Vietnamese Rice Paper Of Heritage and Dreams

Inspired by the story of Mrs. Thanh of Saigon The Xuaan Thanh brand is built from the heart and soul of its founder, Mrs. Xuân Thanh, a Saigon native with warm childhood memories. The image of “Mrs. Thanh of Saigon” is not merely that of a strong woman, but also a symbol of the connection between culture, cuisine, and the heritage of her homeland. She often says, “Each rice paper is not just food, but also a piece of my homeland’s soul.”

Spreading Love and Heritage The Xuaan Thanh brand, with the image of “Ms. Thanh of Saigon,” offers not only products but also a bridge between generations and between homeland and the world. Xuaan Thanh hopes that each piece of rice paper, each gift, carries the love and appreciation for Vietnamese culture, helping everyone feel the value of flavors from their homeland.

Savor heritage and dreams Xuân Thanh aims not only to introduce rice paper but also to bring a collection of unique Vietnamese specialties as gifts. Mrs. Thanh hopes that each gift will allow the recipient to feel the love and appreciation from her homeland, just as she experienced throughout her youth.

Rice Paper – The Core Product Rice paper is the main product of the Xuaan Thanh, a dish that has been etched into Xuan Thanh’s memory since childhood. She takes pride in offering crispy rice paper made from quality rice and fresh ingredients. Each piece not only carries the distinct flavors of the southern region but also embodies the care and love from Mrs. Thanh of Saigon.

Materials Carton, Plastic, Polymer, Polyethylene, Film
Year 2025
Country Viet Nam
Region Asia
Project type Commissioned Work
Client Xuaan Thanh
Creative Director · Bảo KỳProject leader · Đỗ HạnhGraphic designer · Nhật Còm Nhom, Huy Cận, Hí Pháp SưIllustrator · Huy Cận, Nhật Còm NhomPhotographer · Linh75, Kiên LôShowcase · Bảo Kỳ, Mờ Như, Quỳnh Như, Linh75, Kiên Lô WebsiteBehanceFacebook

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