Mavigöl Spices

Creating a Captivating Packaging Design for Mavigöl Spices

In the packaging design of Mavigöl Spices (a food production company in Turkey), the type of form and packaging shape was considered the primary objective in the design process. Creativity in form, differentiation from competitors’ products in the market, and having a strong shelf impact on the audience, while maintaining simplicity in production and cost, posed challenges along the design path.