Pinar Nature Blend

One of Turkey’s most popular brands, Pınar, has introduced a product series that aims to support a healthy and natural lifestyle with its new plant-based beverages.

In our new project, where we designed the packaging, we set out with the idea of ​​offering consumers a pure, additive-free and healthy content that comes from nature. We used ingredients such as oats, almonds and hazelnuts directly on the packaging in a striking way, allowing the consumer to quickly recognize the product. The illustrative world used on the front and side of the packaging offers a design language inspired by nature. The natural color tones used in the variant colors create a brand-specific identity with their clear typography. The emphasis on naturalness and healthy living, reflecting a minimalist language in our design, stands out on the shelves with its brand architecture that includes both aesthetics and functionality.

B12 Creative Branding is a design office based in Istanbul that specializes in packaging design and branding and has national and international awards.