6 Virtues: Vision Care Products

Designer: Lexie Huys

School: Ball State University

Professor: Shantanu Suman

Packaging Contents: Courage Contact Lens Rehydrating Drops Box, Justice Lens Wipe Bag, and Wisdom Multi-Purpose Solution Bottle

This project focused on designing a parent logo for the Six Virtues along with four sub-brand logos. I chose to center my project around vision care products. Courage, Justice, and Wisdom were the three sub-brands selected to be developed into products.

The goal of these three packaging designs was to create clean, straightforward designs for the customer’s convenience. Each package features a circular logo inspired by optometrist instruments and eye chart typefaces, along with expressive eyes that represent each virtue.