7 utra! Butter

FMCG production in Uzbekistan is experiencing unprecedented growth, creating conditions for the development of various local brands. In 2017, food manufacturer N’Medov approached us to create a new butter brand. We researched competitors and leveraged those insights to develop the brand “7 utra!” (English-7 AM), which has since become recognizable and one of the best-selling products in its segment in the local market.