A postcard from the land of Chinese baijiu

A postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiuA postcard from the land of Chinese baijiu

This is a postcard from the land of Chinese baijiu.

The product is named “Fragrant Memories”, with a design inspired by “memory” and “nostalgia.” Drawing inspiration from postcards, the label mimics stacked postcards, showcasing both the front and back. The vintage typography and elements highlight a sense of time and craftsmanship, while the fresh and elegant bottle color echoes the theme.

Materials Glass, Ceramic, Paper, Paperboard, Card stock
Year 2025
Country China
Region Asia
Project type Commissioned Work
Client Clear Fragrance Memory
Creative Director · Wang zhengmin WebsiteBehanceInstagram
AlcoholChinese Wine

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