Dong Dong – Mushroom Soup Yunnan Rice Noodles

Dong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice NoodlesDong Dong – Mushroom Soup Yunnan Rice Noodles

“Michelin” and “Black Pearl” symbolize top-level food experience. Their names themselves can stimulate consumers’ curiosity and desire to try. Without too much explanation, they can immediately understand the value behind them. By leveraging the brand, new products can be elevated to the level of high-end restaurants, clearly distinguished from other fast food products, take-out and small dine-in on the market, and reduce consumers’ sensitivity to price. In view of the target market of Dongdong Mushroom Soup King Rice Noodles, “Black Pearl” was selected, which is more suitable for domestic judging standards, and the product was named “Black Pearl Mushroom Soup King Rice Noodles”. Just as a delicacy requires elegant plating, every detail of the new product’s packaging box, ingredient folding, packaging inner bag, handbag, etc. must be carefully crafted. Even as a fast food product, it can allow consumers to enjoy the dining ritual of a high-end restaurant. The overall color tone of the packaging box is mainly red and black, supplemented by hand-painted ingredient shading as the background. The color contrast between the background and the main body of the picture makes the food itself more prominent.

Materials Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film
Year 2025
Country China
Region Asia
Project type Conceptual Design
Client 咚咚
FoodNoodles

More by UEAGLE View profile