Eden Rift

Eden Rift branding and packaging design by mashdesign.com.au – Named in the Wine & Spirits Top 100 wineries, an amazing achievement for such a young brand. The Eden Rift Founder decided to engage Mash to develop a start-up brand after acquiring a unique and historical vineyard in the Gavilan Mountains, California. With the task set to add a contemporary spark to a forgotten relic, Mash created a scalable series of packaging designs. Simple geometric shapes representing the mountainous landscape, a departure from the traditional ‘estate sketch’ to communicate a revitalised new chapter for the vineyards. Not just quality wine in a bottle, Eden Rift is a destination winery, so packaging needed to give a sense of place; to spark the conversation about the winery, it’s enchanting location and the opportunity to visit. Mash has extensive experince in branding and packaging, working for clients all around the globe. They love working for start-ups just as miuch a larger more established brands.

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