The HampersLand – Chinese New Year 2025

An oriental illustration packaging design project for the 2025 Chinese New Year edition.

With the theme “Year of the Snake”, the main focus is on the gold foil finishing with a picture of a snake circling the frame. Decorated with many illustrations of other characters representing the extended family, such as grandparents, parents, brothers and sisters. There are supporting characters who depict activities and symbols of Chinese New Year celebrations in Indonesia.

Illustrator: Gabriel Jason Sanjaya @goodpencils