# Veri fruit gums

I created this set of illustrations and packaging for Veri, a fictional natural candy brand focused on pure ingredients and transparent branding. The concept was to emphasize an honest, clean product, which led to the minimal packaging design with an all-white aesthetic. This approach contrasts sharply with the bold, colorful packaging of most competing candy brands, making Veri a standout product on the shelves.

HTML page: https://packagingworld.co/work/2025/03/veri-fruit-gums

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Food, Snacks

Tags: Food, Snacks

Designer: 3rd Floor