Di Masso easter packaging

A packaging that celebrates the tradition and elegance of the women of the small village of Scanno, iconic for their traditional dress and for the “conca” worn gracefully on their heads.

Curator’s Insight

The packaging for Di Masso is a bold and vibrant tribute to the heritage of Scanno’s women, known for their iconic traditional attire and the “conca” headpiece. The design uses rhythmic, geometric patterns in saturated purples, greens, and oranges, echoing folkloric textiles while offering a fresh, contemporary flair. With its playful symmetry and standout color palette, the branding seamlessly blends cultural reverence with modern appeal, creating a visually striking presence that elevates the product’s artisanal roots.