DS1 for Lubyatovo new flavours

DS1 branding scaled up the design for new flavors of the Lubyatovo cookie line

The client and task

In 2024, the Lubyatovo brand launched its first cookies with layered filling in a design by DS1 branding. Later, new flavors appeared in the line (“salted caramel” and “brownie”), and with them the task of scaling the product design has appeared too.

Design

The traditional brand zone unites all three flavors, and the packaging color and accent name create variability. The food zone with two cookies hints: the new product can be shared. The “Share the moment with loved ones” claim directly says this and evokes warm emotions.