Nuts Over Dates

Project Overview

Nuts Over Dates (NOD) is a Chicago-based clean-label CPG brand offering plant-based superfood bites made with simple, natural ingredients. Vegan, gluten-free, and packed with nutrition, NOD stands for guilt-free indulgence and functional snacking. The Schedio was brought in to lead a full rebrand — creating a visual identity and packaging system that reflected the brand’s values of nourishment, transparency, and everyday wellness in a highly competitive natural food space.

Challenges

Despite a strong product-market fit, the existing brand lacked visual clarity and shelf presence. The challenge was to build an identity that emphasized ingredient integrity, lifestyle relevance, and strong SKU differentiation — while ensuring the system could scale across retail, DTC, and wholesale formats.

Our Approach

We refined the logo to feel more modern and approachable, and established a flavor-based color system to create instant recognition across variants. The packaging design highlights key nutritional benefits upfront, using custom ingredient illustrations, clear labeling, and a layout that feels both vibrant and honest. The clean aesthetic reflects the brand’s “nothing to hide” approach — a vital trait in the clean-label CPG space.

Conclusion

NOD now has a brand presence that speaks directly to health-conscious consumers and stands out on shelf and online alike. The redesign elevated the product from startup simplicity to retail-ready confidence — ready to expand across stores, platforms, and audiences.

“Watching this brand evolve into something so cohesive and consumer-ready was inspiring. The attention to flavor mapping, clarity in layout, and tone of voice made it one of the cleanest CPG systems.” — Fellow Designer